Lumen Brand Identity Design

Unfortunately, the prevalent business model in the browser market is unfair:

Companies offer a "free" product and make money through data harvesting and intrusive advertising.

My briefing: Create a brand that is so appealing that it convinces people to pay for a product they’d never spend money on:

A browser app.

Pictured: The applied branding to the UI.

Team: Inci Torcuk