Muhu Coffee Branding 1

I had the privilege of doing some designs for a friend's coffee brand Muhu, which imports coffee beans from small local farmers in Columbia, 50% of profits go to charity. As they say "Good coffee as a force for good".

The fat lettering is designed to mimic traditional Columbian sculptures which always appear to be stretched horizontally.

The bold yellow primary colour is a tip of the hat to the Columbian flag without being too on the nose.

This brand is simplistic and trendy with a playful tone.