Daily UI #010 - Social Share
Challenge
Design a social share button/icon and be mindful of the size, imagery, placement, and purpose for sharing
Goal
Design a process to easily share your up coming trip during the process of booking it.
Hypothesis
Making a fun and easy way to share your upcoming trip will get more people to share their trip, and get some of their friends to book their next trip with us.
Metrics
Its hard to track referrals, especially through social media without a link (and social platforms try not to include in posts)
- Number of bookings - probably weekly or monthly to account for the different days people typically book. Would have to compare to the same week/month the previous year to account for seasonality of travel.
- Could try to provide a referral code for a small percent off inorder to track how many referrals this would actual contribute.
- Track the number of times the button is clicked to share, and include a hashtag to track how many people actually shared (since we don’t know have analytics in others apps)
Requirements
- Have to have share buttons for the most popular platforms
- Has to look nice so people will want t share
- Don’t make it over “markety” so people won’t be hesitant to share
- Include our brand name so people know where they booked
-combine it with the confirmation page since they already paid.
Ideas
- Have nice imagery for each city so it can look different for each person
- populate the text in their share for them that says something like “Going to CityName!!!”
- Include some hashtags and at-mention our insta page so people can link directly to our page
- Social Platforms - Instagram, Facebook, SnapChat, Twitter
New York Icon From
https://www.freepik.com/free-vector/new-york-city-illustration_818244.htm