Witness Directory Logo Designed by The Logo Smith

Presenting from the @thelogosmith aka Smith.™ Logo Design Portfolio Archive.

A Dribbble Portfolio of #LogoDesigns #LogoMarks #BrandMarks #TypeMarks #WordMarks #Emblems #Symbols #Icons #BrandIdentities

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→ Client: Witness Directory

The Logo Smith designed a Logo for the: Witness Directory, successfully linking expert witnesses with lawyers and businesses for over twenty three years.

This was a relatively 'cheap' budget job, but I'm still really fond of how it turned out, and that it's still in use on their website.

I really wanted to create something a little different, than the typical law/legal type logos out there, and it did actually take quite a bit of time to finally eek out this combination of associations.

The initial D forming a page of the Directory/Bible (or whatever it is you choose to swear on), with the Witness hand placed neatly within the shape of the D.

I initially started the exploration looking at using a stylised W, but you can see from the image below, that it quickly took the form of a hand.

The hand wasn't an intentional idea, just that whilst playing with the shapes of the W, it suddenly occurred that it could look like a hand, so that was that.

The next part was looking at how to contain the hand, so I looked at typical shapes, but again, this was more of a fluke.

Once I placed the hand in the lower right corner of the rounded 'app icon' box, and cut the left side off, then it looked like a 'page', which looked like an initial D, so that was that again.

Not super realistic hand by any stretch of the imagination, but I wasn't actually looking to create something anatomically perfect, simply a clean and simple symbol that would quickly be interpreted correctly.

Fonts used for Witness Directory: Kefa II Pro Bold and tag-line: Zona Pro Italic, both purchased from Myfonts.

→ Project Page: Witness Directoy Logo Design

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The Logo Smith aka smith.™

→ smith.gl/portfolio
→ smith.gl/hire-smith

The Logo Smith aka smith.™ – a British freelance logo designer extraordinaire – has over 28 Years Commercial Experience, in: Logo & Brand Identity Design; Logo & Brand Redesigns & Updates; Icon Design; Label & Packaging Design; Social Media Branding; WordPress Development (SEO, Security & Performance); Lithographic & Digital Printing; Reprographics; Advertising & Marketing.