Khayal Films - Logo Design

Okay so here's my recent design work for Khayal Films.
A challenge which I took of trying custom made Urdu type for the first time. And what's better than your client loving it. :)

The best part about this logo design is the story behind it. I was told that Director Bilal Habib enjoys long takes. I could recall the Uber TVC directed by Bilal.

Initially I pitched 3 concepts, out of which 1 was shortlisted for further improvements. Long takes, continuous camera movement, steadicams, gimbals..these keywords were all over my mind.

Now look closely at the logo - Khayal begins but doesn't end. A journey with numerous milestones.

Thank you so much Khayal Films for having faith in me. I wish team all the success in future endeavors.
Cheers!