Alexa Hackathon - Event Branding for Amazon

#throwbackthursday 🍹

Hi everybody! 📖Story Time: Occasionally, I like to open my dusty drawers and find an old project of mine that never really got the love it deserved (which usually means I never got around to showcasing it anywhere). It’s always good to look over the road you’ve traveled to get where you are now.

This is a branding system for an event called Alexa Hackathon I’ve created while working at Amazon. You can read a lot more about it here, at my Behance case study. 👁️

I have a lot of sympathy for this project because, if I remember correctly, it was the first one at Amazon I took the lead on and developed fully on my own.

It’s been over 4 years since I’ve designed it. And yes, I see a lot of things I would do differently today. A LOT. When I look at it, I see that 4 years can be a lot of time in terms of developing yourself as a designer. That’s why it’s good to look back sometimes, to check if you’re still getting better at what you do. If not, it’s a signal something went wrong.

I dread the moment that I’ll be able to look at my designs from even a couple of months back and still think they’re good, or that I wouldn’t change anything about them. It would mean I stopped growing, and that’s not something a designer should ever do.

What do you think?