UFC 3: Retail Campaign

Although one of the smaller retail campaigns I’ve worked on, EA’s UFC 3 still provided me with creative challenges and opportunities. I was restricted to one game key art graphic (supplied by EA), limited brand guidelines and had to use this to my advantage.

I made use of the angles within the logo to create a new element footer and used the stadium background to blend into a strong black. I pinpointed the bold colour of the 3 and used this to contrast against the dark background. This also went on to provide clear space for a more impactful message.