Homestead Hummus Logo and Branding

Homestead Hummus was developed by a couple of friends one night after the realization that their homemade hummus blew the store-bought stuff out of the water. They needed a brand identity that clearly differentiated them from the other local startups in the same space.

This company is run by two young entrepreneurs, and I wanted the feel of the branding to reflect this. I looked to craft beer branding as inspiration when developing this identity, wanting something modern and cool. I always wanted a bowl of their hummus to look right at home on a picnic table next to a can of beer and a portable speaker; enjoyed by a group of friends hanging out by the lake.

Full project here:
http://www.tiajasmin.com/portfolio/homestead-hummus/