Food Propeller Branding

With 25 years of experience in the food and beverage industry, Roberta Irvine specializes in developing small businesses to the full potential. Her business needed a recognizable brand that speaks to her expertise and specialization.

My approach for this branding was to use bright, engaging colour and versatile shapes. I crafted the propeller icon to be abstract enough to avoid the industrial direction it could have headed towards, but still recognizable as a propeller. I didn’t just want potential clients to trust Food Propeller, I wanted them to look forward to working with Roberta as well.

Full Project here:
http://www.tiajasmin.com/portfolio/food-propeller-branding/