Simmer Down

Logo for a ProStart competition restaurant.

Handcrafted type for the fire portion of the logo, and rustic embossed type for the skillet.

The contrast between deep greys and the warm hues worked fairly well, calling to mind the same warmth of grilling out and eating burgers on a summer evening with friends and family.

Keeping the use of color intentional and sparse helped the flow of the visual hierarchy in the menu. Balancing text and imagery leaves the customer focused on the information given without being distracted by graphics trying to find what they want.