Locked & Loaded Beer Label Illustration & Layout

Garage Band Brewing
Illinois USA
This was the first beer label I ever did and it was truly a labor of love. Upon meeting with the client and knowing right away what to do with the other can I was designing (Dizzy Up the Blonde), the idea for this one was not quite as obvious. We toyed around with a couple ideas but ultimately landed on this brooding and moody, type centered design. The client loved the hop cone hand so much though that we've put in on every label since (except Dizzy).