ICC Vault APP

The COVID-19 pandemic hit the sporting industry hard. With almost all live events cancelled. This left a void in sporting fans lives who were craving for some kind of sporting content. The ICC were one of our clients who saw an opportunity to fill this void for cricket lovers across the globe.

The way in which they were going to fill this void was to create a platform whereby fans could rewatch full match highlights of any ICC event in its history. This service would be seen as a premium one. Where fans would need to subscribe to the ICC in order to gain access to its content. Within the first week The ICC saw a five times increase in its subscription numbers.

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