FINA Swimming Sports Website

Concept piece for a recent new client of Pulselive.

The main thought process was to try and bring a sense of excitement and modernism to replace FINA's current online presence. To achieve this I've leaned on a combination of dark blue gradients, sticking Sans Serif fonts, and bold up close high-quality imagery.

There was also little to no branding assets to add to the concept work when looking at the brand guidelines. As a result, I've included little design details to help encompass the feeling of swimming and aquatics. The main detail being the continuous lanes and lines running vertically through the page. This linking with the swimming lanes and rectangle look and feel of aquatics.

Let me know what you think!

Show some "L" if you like it