Back Armor Branding - Posture Shield

Back Armor is an e-commerce company selling tech-enhanced back posture correctors to the gamers. 🦾

We decided to work on two logo concepts because they fit great to the meaning and image of the new name — Back Armor. In these cases, we tried to combine the elements of armor with the vertebrae. From all aspects, the armor shield and helmet had the most room for transformation. They look more self-sufficient and complete. The spine bones shape was inscribed in the ammunition form: in the helmet through the negative space of eye holes, and in the shield through the shape of the contour. 🛡

What do you think? Let us know in the comments. Are you playing a lot? 😉