Branding design for sushi restaurant.

dentity designs for Hito - sushi restaurant based in Aoyama, Tokyo Japan! 🍣

Hito is a Japanese sushi brand that offers traditional as well as new experimental food.

Since Hito wanted to appeal more to the Europian and Us culture,we made a logotype with latin letters but with the Japanese vibe so it represents the the culture,heritage and tradition.

We used the japanese elements such as cherry blossoms and torri gate to inhance and emphasise the Japanese culture when it comes to branding.