Craft Beers Delivered Logo Design

Logo design for Craft Beers Delivered, an online shop made by a team of craft beer enthusiasts selling specialty bottled beers, limited editions from craft breweries in Ireland & across the globe.

For this logo the original brief suggested a truck in the shape of a can. We upgraded that truck to a rocket because it's more exciting, allows more interesting visuals, and still conveys the idea of the beer being delivered. The placement of the type, the colours, and the lockup were all carefully considered to help bring the concept back down to earth and keep it rooted in the tradition of craft beers, using rough type and rustic colours.

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