MicMic 2019 - Branding

Mic Mic is an application for the delivery of perishable products at home, in the city of Guadalajara, Mexico. The objective of this brand is to represent the benefits of it (speed and quality).

Fun fact: The name Mic Mic comes from the American cartoon series wile E. Coyote and Road Runner (1949). Mic Mic is the sound that Road Runner makes.

But the brand's icon is an ostrich because it is a bird that reaches up to 90 km / h for 30 min. And for the client, it represents elegance, quality, and speed.

This is how this brand is born.