MASRAWY Mobile Version - 2016

I started my process by doing analysis and usability testing on the previous portal version and we found that we have a big issue with the bounce rate as it is very high which affects the profit of the advertising. My role in this project is UX specialist and I was doing "UX research, UX strategy, IA, wireframes, visual design and usability testing." The main issue was that the user didn't find an article that in her/ his point of interest. So, one of the solution that endless articles feed will help them to find an appropriate article. Thus, the results were magnificent; the bounce rate decreased and the pages views increased with a high profit returned.