Joann Allard Identity and Logo Design

Joann is a local real estate agent who specializes in higher end listings. Her goal is to expand her personal branding and reach within the Edmonton community.

High end, modern and elegant graphics were created to attract new business and stand out in the field.

For her logo, I focused on her name and the shape of the high end houses in the neighbourhoods that she typically represents.

The lettering within the boxed shape mimics a window or door. The box itself is symbolically the house.

Client: Joann Allard
Art Direction: Michelle Scully
Graphic Design: Michelle Scully