E-commerce design UI - for a surfboard store

Here is an eCommerce design for a surfboard store.

I tried to create a simple layout that's in harmony with surfing, and reminiscent of the ocean sunset colors that surfers love, to help build an emotional connection with each visitor and remind them of the joy that surfing can bring.

At the same time, I was careful to use an abstract background design so that each shopper will remain focused on the surfboards and more likely to make a purchase.