Deja Que Fluya

Rubio, a Spanish brand focused on creating teaching aids, is expanding its market further than books and proposed me to create a couple of t-shirt designs.
The main target is adult people who grew up with their products, so I decided to mix lettering and illustration, giving them an informal and contemporary feeling related with the act of writing, reinforced by both messages: ‘Deja Que Fluya’ (Let It Flow) and ‘Practice is Everything’.
It was a real pleasure to work with the company with which I learnt to write when I was a kid!

You can check the full project on my Behance portfolio: https://www.behance.net/gallery/100146787/Rubio