Rideshur – How it works

In an industry driven by assumptions, Rideshur crunches real-time data to deliver premiums based on facts. In early 2020, Mark and the team at Humn.ai asked us to launch their new product, Rideshur — the world's first real-time commercial car insurance platform, based on their groundbreaking risk analysis tech, RiskOS. Our team designed Rideshur from the ground up, creating a brand and website that bring a much-needed sense of optimism and transparency to an otherwise opaque industry.

Their brand system, from the colours and illustrations to the tone of voice and messaging, works to transform driver safety from a mundane topic to a financially-rewarding point of pride.

See it in action here.
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