Hey Noodles Signage

Hey Noodles is a chain of casual noodle restaurants that specialize in Xiăo Miàn and originated in Chongqing, China. In the early 2000s, a Xiăo Miàn craze spread through China like wildfire, and the chain grew to more than 200 locations.

The reputation of their Xiăo Miàn noodles reached Chinese Canadians which inspired them to open their first location in Downtown Toronto’s vibrant Spadina Chinatown neighbourhood in 2015. Within a few weeks, their restaurant was a hot spot among Asian millennials and other locals who wanted to try their flavourful noodles.

Since then, they have continued to grow by opening six new locations in the GTA and needed a new brand identity that could reach a broader audience in Canada and eventually North American wide.

Because the existing Hey Noodles restaurants are located in very diverse spaces we had to think about the signage as a system. There is the ideal solution where all elements exist on the same surface but as the signage surface becomes smaller, we reduce to the most essential information and use flags or neon signs to incorporate the additional brand elements. Additionally we had to create a system for teaser signage since many of the new restaurant spaces are leased months before opening.

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https://www.behance.net/gallery/101108885/Hey-Noodles-Brand-Identity