Grace Ranch Logo

When the project began the direction from the client was "ranch" and "live oak trees". I first went through and looked at many different logo examples from Live Oak Brewing Company to Austin FC for visual inspiration. I took a trip out to the ranch and was able to photograph some of the impressive live oak trees on property. I came up with 8 stylistically diverse treatments for them to choose from. After selecting a direction I worked on creating tree illustrations based on some of the photos I took. Ultimately they went with a vector stock image (whomp whomp) but it was a good exercise in problem solving and ultimately humility. I am very happy with the final product and am excited to craft the rest of the brand.