Brand Identity for Fitnessguru Functional Food product line

Fitnessguru's new whole food product line required a uniform, clean and distinctive visual identity that would differentiate it from the rest of the main supplements in their product lineup.

The complete black background created the main visual break from the rest of the product lineup but also keeping a simple style.

Simple design elements, such as light patterns of the main ingredients were used to create a natural & organic feel of the product.

Each product name and the Fitnessguru logo was highlighted with a warm color tone.