Paragon Infinity Logo

This logo is one of the rejects that made it very far into the design process. I chose to show this one since it was my personal favourite.

The client is in a new partnership with an Indigenous own company so they wanted to be inclusive with the symbolism while also staying true to the original brand that existed for Paragon.

The font I kept the same as the previous brand, and for sizing it was important to show both as equals.

The colours I also kept in the realm of environment, that compliments the previous branding.

For the symbols I used a simplistic stylization that lightly tied into traditional indigenous artistic style.

Client: Paragon Infinity
Art Direction: Michelle Scully
Design: Michelle Scully