RapCaviar Exploded Logo

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This year marked the fifth anniversary since the launch of Spotify’s RapCaviar — a playlist we branded a few years back. We created an identity that since then been seen in concert series, various campaigns and merch. RapCaviar is one of Spotify’s biggest playlists and now has over 12M followers.

This was a huge effort across many teams at Spotify.
The full branding project and credits can be found here:
https://www.behance.net/gallery/65646787/RapCaviar-Identity