Once Upon A Product

Picture this: e-commerce services educating and driving sustainable behaviours. But I mean, really driving sustainable behaviours so their users could support fashion brands that are moving forward, stirring the fashion and retail ecosystem: from product lifecycles to fabrics and transportation used to costs transparency. For this study, one of my goal was to combine one of the 2020 UI trends with great UX design. The storytelling trend appeared to be quite obvious and relevant.