JK Logo Branding Identity

"A brand is not just a logo, it's the overall impression and experience you give to your audience and customers. Your brand expresses the value you provide. It's you!" - Amy Locurto

We tried experimenting with various Typography styles and techniques (for a client). To try and see if two letters could visually merge one another. To achieve an eye catching logo. In order for the company to branch out in their socials and branding identity (by means of merch). Hope you like it!

Keep your eyes peeled for more hand drawn artistic design work! What should we do next?

Colors used: Black & Yellow.

Tools used: Procreate, iPad Pro and Apple Pencil.

Hope you enjoy the adventure and journey of our drawings 🌍