The Urban Acres

Brand design for The Urban Acres. Sallie, founder of The Urban Acres, designs and sells punch needle kits. She wanted her branding to feel warm, cheerful, and nostalgic. "Like a warm summer's day when you were a kid". I created this custom logo as her main branding asset. The "Acres" is on a slight upward arc to feel like the logo is smiling at you.
Check out Sallie's gorgeous punch needle kits at
www.theurbanacres.com
@theurbanacres on Instsagram