MotorTech Mechanical Logo Concept B

Logo design concept for MotorTech Mechanical, a new business offering mobile auto services to Logan City, Ipswich and the greater Brisbane area. Our goal was to create a brand identity that appeals to people of all backgrounds, whilst communicating the professional and reliable service that Motortech Mechanical offers.

This symbol consists of intersecting lettering forming the monogram ‘MM’ for ‘MotorTech’ ‘Mechanical’. The overlapping lines symbolise an abstract street map, showing the company is a mobile service that will come to you. The bold and simple shape is reminiscent in style of modern automobile badges.