My studio's new logo construction

After months of graphic reiterations, the new logo of Fabio Besti Interdisciplinary Design has been finally completed.

A brand new element for the studio, essential for pushing forward the evolution of its activities, which during the last couple of years have become more diversified and focused on a larger audience.

The objective of the redesign is to convey a newly found harmony, sense of rhythm and something that we called and effect of “powerful simplicity”. This is achieved by staying clear of graphical trends and leaning heavily on the strength of typography and the use of a minimal and simplified version of the diamond symbol.

To know more about the design and development process check the full case study on Behance, here : 👉

https://www.behance.net/gallery/101156955/Studio-Logo-Redesign