Radiant Health Digital Campaigns

This is a selection of digital work done for Radiant Health, that was advertised on Facebook.

The aim of the first campaign was to raise awareness around the level of contact lens waste created, when people use daily contact lenses. Therefore, people may consider switching to a long term contact lens instead. Each ad contained vector illustrations, showing imagery that is relatable to the New Zealand market.

The second campaign aims to show the benefits of using contact lenses over normal glasses. The imagery was supplied for this campaign - I was left to develop a strong layout so that the messaging was clearly communicated to the target audience.