Designing for information rich web pages

Designing for both users and SEO needs a well-considered approach to information design.

For these pages, that rank in Google when a user searches 'Care home in [UK location]' there was a lot to consider.

In particular, the card design for the search results needed a hierarchy that was easy for a users to scan through and compare results.

And also the care types and pricing information needed an iconography as a reference point with the use of suitable images to break up the dense blocks of information.