Agent Resource Center Logo

A new logomark for Cinch Home Services Agent Resource Center.

Fresh off a recent rebrand at the organizational level, there was no precedent for how sub-brand or solution logos should relate to the master Cinch brand. Using the corporate colors and typeface, we were thoughtful in creating an angular mark that took advantage of the two-tone green palette from Cinch's checkmark 'C,' while maintaining a simple design structure that offered elasticity for future marks to fit under the brand umbrella.