Graphikas' Brand Bible

I was working on the brand bible earlier and a concept came to me. I thought it'd be nice to have the guidelines articulated upon 3 booklets, respectively A5, A4, and A3.

The A5 is for the strategy, which only requires text input, hence I could focus on making it handy to carry and refer to.

I brought the brand elements (still uncomplete at this time) onto an A4 so I'd have more room to showcase visual rules, colors, type, grids, etc.

Finally, I wanted to integrate the brand applications onto a bigger format. The guidelines then become the very objects/situations they describe. Since we live in the 21st century, most of the communication will be digital, and the need for stationery is low. However, this could become guiding posters for production time, combining principles and application.

Each part will have its own colored paper from the primary palette, while the second is used for small documents (like the table of content).

Still a lot of ground to cover and ideas keep flowing, but good progress!

Let me know your thoughts in the comments, feedback is always appreciated

Have a good one! 😁🤙