Alrsheed Brand Identity

Alrsheed is a cozy sea-food restaurant that offers special menus of delicious fish & seafood dishes for seafood lovers. We decided to create them a subtle visual identity that matches their values and the whole atmosphere. We utilized “Bio Rhyme Expanded” typeface, a modern font with its Extra Bold weight. We added some special tweaks and illustrations to support the core mood. For colors, we employed contrasting color palettes to reflect the diversity of dishes they make. The green color with its different shades was used to express freshness, relaxation and wellness, while the yellow was to stimulate hunger and joy.