Hamburger SV Rebrand

Unofficial rebrand of Bundesliga 2 Hamburger Sv. They recently got regulated to the bundesliga 2 and I wanted to revamp their brand when they come back to the bundesliga . They have a lot of history and I wanted to keep that but also make it modern and clean. . I know that they have passionate fans and people. I wanted to show this in my redesign. Also what inspired me was the the city history and how much they love their football team. Please note this is concept art only and is in no way affiliated with Hamburger SV.

Full presentation in the link bellow:

https://www.behance.net/gallery/101130127/Hamburger-Sv-Rebrand