Grn Lincoln Campaign Page 01

This assignment was to take a green energy vehicle and recreate the logo for the car and parent company, and design a billboard including the logos. I chose the Lincoln MKZ and came up with the slogan "Luxurious Energy" to represent the luxury of the Lincoln brand and the green energy of the vehicle. I decided to make elements of the logo green so that they could be implemented within the elements of the car. I also decided to make two separate billboards and also two magazine ad spreads for the entire campaign.

Check out new work on my @Behance portfolio: "Lincoln MKZ Ad Campaign" http://bit.ly/1eHvYXj