Energy Fitness Brand Identity

In this assignment from college we had to create a logo for a brand we got to make up, and then make a visual identity out of it. I named my brand Energy Fitness. The logo was inspired by an atom, since they carry energy. I used Raleway as the official font. Italics have been used to convey a sense of motion. The energetic color blue has been used to add to the look and feel. From there we had to design business cards, letterhead, and envelopes.