Dr. Gluzman - Visual System

We feel so honored to be working with amazing people like DrGluzman that put their whole life at the service of the well being of others, and in this case, the well being of children. We helped Nelli create a system for her visual content and we then created the content for her Instagram for the past month. We’re very happy about this collaboration and are extremely humbled by the incredible work DrGluzman is undertaking, especially during these challenging times in the health world.

Here’s how we created a visual system for DrGluzman:
1- We create big titles that capture the interest of the user. We used the font Embro by FlatFace that we thought matched beautifully Nelli’s world while being eye-catching.
2- We used the font Proxima Nova by Mark Simonson, a classic! This is a modern font that is very readable and is great when displaying informative content. This create a great contrast with the title font going from playful to serious.
3- We took a long time to search for great stock photos that are all visually similar.
4- We created an interesting visual transition from the first frame into the second frame so that users end up swiping right in order to dive into the rest of the content.
5- We create a beautiful color scheme that we repeated on all the post to create a consistency in all the posts.

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