Mad Patti Hat Co. | Logo Set
Full logo set for Mad Patti Hat Co. in Portland, ME.
Meg, the shop's owner, has a pension for all things handcrafted, artisan and vintage. The business's tagline of “Guilty of Murdering Time” is a nod to the time it takes to make hats the old fashioned way, which is what Meg specializes in. To bring this tagline to life, I included illustrative references to the spiral eye from Alice in Wonderland which represents “going mad” and the illusion of time (infinity). We also replaced Meg’s glasses with monocles in one of the illustrations to achieve that old-timey yet modern feel. Finding a balance between new + old and whimsical + moody was challenging but so fun to work on! Click right for the expanded color palette.