Uzhin Doma

At the same time as the rebranding, the customer launched a new loyalty program, Uzhin doma Family, which offers discounts and gifts for repeat orders. We highlighted the program in a light pink color, created a special logo, and also prepared illustrations using an easily recognizable technique.

Finally, we created a mascot for the loyalty program, who was named Egorka by the brand’s customers on social media.

See more of our work → www.behance.net/nimax