GhostPay Inc Logo & Brand Identity Designed by The Logo Smith

Presenting from the @thelogosmith aka Smith.™ Logo Design Portfolio Archive.

A Dribbble Portfolio of #LogoDesigns #LogoMarks #BrandMarks #TypeMarks #WordMarks #Emblems #Symbols #Icons #BrandIdentities

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→ Client: GhostPay Inc

The Logo Smith designed a Logo & Brand Identity for: GhostPay Inc, a cryptocurrency wallet and payment platform created in 2019.

An obvious challenge was to not fall foul of any cheesy and/or stereotypical Ghost logo design visuals, whilst still attempting to convey the notion of an actual Ghost.

Ghost logo designs, icons and clip-art are literally everywhere, so it really was a fantastic challenge to try and design a Ghost logo mark that really stood on it’s own, and super importantly, really helped define the uniqueness and serious side of GhostPay Inc.

We were defiantly a bit fortunate with the shape of the G, which really helped me create this side-on profile shape of a stylised and minimal ghost.

It’s a simple and distinct logo mark, with the initial G forming the Ghost’s head, whilst the two circles represents the: eyes, money, and also these 2 circles help form the horizontal bar for the letter G.

I was also super pleased that I was able to design it so that the G could be used as an integral part of the GhostPay brand name, as well of course used on it’s own.

This means we can really strengthen the brand name in various formats, and the G logo mark is perfect for things like Social Media Profile images, and used on the business cards etc.

The end result is probably one of my most satisfying projects when faced with such a visual challenge with GhostPay.

→ Project Page: GhostPay Inc Logo & Brand Identity

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The Logo Smith aka smith.™

→ smith.gl/portfolio
→ smith.gl/hire-smith

The Logo Smith aka smith.™ – a British freelance logo designer extraordinaire – has over 28 Years Commercial Experience, in: Logo & Brand Identity Design; Logo & Brand Redesigns & Updates; Icon Design; Label & Packaging Design; Social Media Branding; WordPress Development (SEO, Security & Performance); Lithographic & Digital Printing; Reprographics; Advertising & Marketing.