One-Night Project

Recently embarked on a one-night naming, branding, and app design project in which I started with the guidelines of "build a mobile app for a banana stand." Any other concepts, naming, design were created in a 6 hour time span in one evening. This is the logo that came out of the deal.

I went with the name "DAYoh" as a reference to the song "Banana Boat" by Harry Belafonte. I thought it was a recognizable solution with the fun friendly personality I was looking for.