Luxury Brand Identity

Full project preview:
http://vfolio.ca/branding/romanoff-luxury-brand-identity.html

Creating a new brand identity for mattresses and bedding manufacturer from New York. The target market – Russian community.

Challenge:
Create a luxury brand image associated
with symbols and values of the Romanov dynasty, suggesting royal comfort and exceptional products and services quality.

Solution:
Create as a key identity element a symbol in Romanov monograms style.