WheelCloud Branding

The final rendition of my latest project for a up-and-coming mobile app that syncs car buyers and sellers.

The design is inspired from a "ENGINE START" button inside the latest cars, and a wheel.

Lato is the type choice for WheelCloud. It's organic qualities that round off strokes, and assertive boldness create a balance of a Friendly, Fun and Professional tone. Lato also stands for "summer" in polish which correlates with the colors and overall direction of WheelCloud.

The tagline selected which is below the mark is "Push To Start". We chose this because it combined the idea of the Engine Start button and the intuitive way of tapping just a few buttons to use the app itself.