Primo's Vapor Smokes Logo

Primo's is a vape and smoke supply shop in Fort Walton Beach, Florida. They have never had a professional graphic design work on their brand. I was approached by a friend who is a customer saying the owner wished he had a better logo. A quick phone call later and I had the job. The direction from the client was minimal. Really all he ask for was colors that were "beachy". My approach came from my fascination with rolling paper designs like the classic Zig Zag, with a nod to cigar bands. I wanted it clean but visually striking. I presented 3 designs similar to this one. The client loved them and picked the one I am displaying on the matchbox. Looking forward to seeing this in production and all the various branding objects they will use it for.