Fiddleheads Coffee Bags

We needed a strong, distinct brand to stand out among our competitors on the grocery shelves. This was accomplished through a strong, bold & clean design and using a high contrast matte cream packaging material which breaks from the industry standard of blacks and krafts. Technically, I needed to create a design that was modular and a clean canvas for different initiatives and programs. Accomplishing this required developing a label that conveyed detailed information about the product and was interchangeable between runs, sizes & prodcut lines.