Gantya - Branding Project

Gantya, the word is origin from sanskrit that has meaning “Change”, this word uses for the new article name as a sign of new change from Groot as a brand.

Sanskrit word uses because it has historical value in Indonesia, it’s cover many aspects of religion, art and everyday life. The language that’s common we heard, the beginning of an Indonesian way to communicate and deliver their meaning for another.

Within the new hopes that comes from a new brand soul, the vision of its name is to give new perspective to the market, to get closer and more touchable as friends, family, and a life partner from them.